How to Grow a Festival, Part Two

In part one of this conversation, I mentioned that because a festival is an experience, it is the responsibility of the participants at a festival to help create real growth. But what about those shows where the participants are doing everything they can, but the Festival Management drops the ball? It happens. Someone doesn’t order… Continue reading How to Grow a Festival, Part Two

How to Grow a Festival (part one)

What is it that makes festivals work? We like to throw the responsibility onto the Promotions and Marketing Departments, but a festival is an experience. Real growth in a festival is the responsibility of everyone involved. A couple of business truisms should be considered here: 1. It is easier to sell to existing customers. However… Continue reading How to Grow a Festival (part one)