We very much intend to stay as jargon-free as possible on this site. If you’ve back-linked to this page, it means we couldn’t avoid the use of a word that has come to have a particular meaning in our industry. We fully expect this page to evolve. Hopefully it will never be very long. … Continue reading An Incomplete and Informal Glossary
It seems that I hear people more concerned about the dress code of a Renaissance Festival than by whether or not they could own a business there. Oh, like dress slacks and a button down shirt are not a costume of a sort? Maybe it is that folks in the festival business are not as… Continue reading Clothing Makes the Man
In part one of this conversation, I mentioned that because a festival is an experience, it is the responsibility of the participants at a festival to help create real growth. But what about those shows where the participants are doing everything they can, but the Festival Management drops the ball? It happens. Someone doesn’t order… Continue reading How to Grow a Festival, Part Two
What is it that makes festivals work? We like to throw the responsibility onto the Promotions and Marketing Departments, but a festival is an experience. Real growth in a festival is the responsibility of everyone involved. A couple of business truisms should be considered here: 1. It is easier to sell to existing customers. However… Continue reading How to Grow a Festival (part one)
No matter how slow-motion the event seems … there is never quite enough time to keep it from happening. A turned ankle … and one of us was going down while holding a 12” wedding cake that folks were going to be cutting into in 15 minutes.
Crazy Sexy Life is one of my favorite blogs, for too many reasons to list just now. Today’s article is great: 5 Lessons for the Aspiring Entrepreneur