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Tim’s Festival Hiring Credo

Rhonni —  July 19, 2014 — 8 Comments

The following post is the work of my friends Tim Rosa and Donna D’Ignazio, both long time working participants of the Renaissance Festival industry. We were discussing tips and tricks to hiring good help at festivals, and they shared with me their favorite hiring tool. I’ve included their Preamble … which kind of makes this a preamble to a preamble, but they don’t have an author box for the bottom of this post. I felt I needed to explain it a bit.

Enjoy …

 

Tim’s Preamble

The following credo was written by (us) on a long trip from one show to another. Donna and I have been doing fairs, conventions, and Festivals for many years and these are some of the things we have learned.

We have each new prospective employee read it aloud.

If they don’t understand it, we can’t use them.

If they argue a point, we won’t use them.

We feel that this is a clear and concise set of guidelines to a fun job … but fun isn’t always easy!

Once read, we have them sign the document so that there are no misunderstandings, and no disappointments on either end.

To us these seem rudimentary.

We expect it from others and others should be able to expect it from us.

 

Disclaimer: These are the beliefs of Tim Rosa and Donna D’Ignazio. They are not necessarily those of Fellowship Foundry, Renaissance Pewter, or their affiliates.

 

Fellowship Foundry
Rules of Acquisition

1)  Pretend to be cheerful until you believe it yourself.

2)  Each and every patron deserves the VERY best that each of us can do for them. Smile and say hello to EVERYONE.

3)  SELL THINGS!

a)  Believe in the product.

b)  Take ownership of the product.

c)   Take ownership of the booth.

d)  Never ONCE think you are in charge.

4)  The four basic types of customers:

a)  The small talk
These are the people who you talk to about the weather, are they enjoying themselves, that’s a beautiful baby, etc.

b)  Those you absolutely leave alone
Let them come to you. (Don’t even try to make eye contact).

c)   The hard sell
You know what they want more than they do. Hand it to them or put it around their neck and ask ‘cash or charge?’

d)  The ones you f*ck with
These are the people who are intelligent, fun and funny and have probably been drinking. They will be insulted if you talk down to them. The trick to this is being aware. Be aware of the patron and your surroundings.   ALWAYS!

 

Cursorily, study each patron. Look at their clothes, observe their behavior, their demeanor, but mostly, look at their eyes.
Decide which of the four types best fits them.
This is not an exact science.
The point of this is to make the patron feel comfortable and therefore willing and glad to make a purchase.

Which category?

Which category?

 

 

 

 

 

 

 

5)  Fun   —  If the patron is having fun they don’t even realize they are shopping.

6)  Appropriate Costuming

a)  Women – May be risqué, but must be tasteful.

b)  Men – Shirts must be worn. No cross-dressing.

c)   Everyone – Hats, garlands, some form of headgear is mandatory.

d)  Must adhere to all faire costume rules.

7)  Work ethic
From the start of your work day until the end of your work day, you represent yourself, your co-workers, the booth and the faire. Your actions reflect upon all of these! Conduct yourself appropriately!
If you are camping on site, these rules apply ALWAYS!

8)  Expectations
You are not expected to be an expert at this from the start. You will have many opportunities to learn and grow. Please do not be discouraged. When you succeed, we all succeed. Many of these skills come from experience and you can learn from others’ mistakes and/or triumphs. Again, be aware. Have fun and help others to have fun.

9)  Co-existence
There will be NO conflicts on the floor! PERIOD! Not between patrons, spouses, boy/girl friends, co-workers, and especially bosses!
If you have a difference of opinion, take it out back.

10)      Push ‘em down and take their lunch money!!!!!!!

Your work day starts at:_________________________________

Your work day ends at:__________________________________

Your pay rate is:____________________________________________

Your employment starts:__________________________________

And ends:_______________________________________

Student Days:___________________________________

 

Breaks will be given every day during slow periods. You are responsible for your pass. Replacement passes are $100. There may be bonuses paid on performance and attitude.

 

 

Name_____________________________________

 

Address__________________________________

____________________________________________

____________________________________________

 

Phone____________________________________

 

Social Security #__________________________

 

 

I, __________________________________, have read and understand these terms and expectations, and will, to the best of my ability, perform these and greater things.

Signed_________________________________________

 

Date______________________________________

 

 

 

 

(Rhonni again here) Do you have favorite tools for getting the right employees for your team? Let us know about your favorites!

In a clearly defined business category, it is easy to watch your competitors and see which of their ideas work, and which fail. You can watch the most successful team, and mimic their attempts within your own budgets of time and money. However, those of us that straddle more than one category have to keep our attention on multiple category leaders. We succeed by marrying diverse elements in order to create a unique category. We can look to the leaders in each of those categories to appropriate tools or processes that we have seen as successful.

 

Discussing proven strategies, and brainstorming new ones.

We see this mimicry a lot in the festival industry. Because geography keeps many festivals from ever competing for an audience, tips are regularly shared amongst management.  This is not a suggestion that there is not still competition. Shows compete for vendors, performers, and ranking on a wide list of criteria. Every show has its priority as to which criteria are most important.

In my favorite model of festival management, within the offices the separate divisions of management are allowed to work as if their department is the most important. This creates a space of good-natured competition that raises the show in each of the different criteria. Respect is key. In no way can anyone think that they must denigrate another category in order to shine. (Unhealthy competition like that is a team-building issue, left for another post.)

So Vendor Coordinators watch to see any innovations made by individuals who have that title at other shows. PR Managers follow all the other shows’ media … watching for an element that will work well with their audience.

 

But what is the situation when you are the category leader … even in multiple criteria?

Just like a vendor can straddle categories and innovate a new category, entire shows have to look to other industries to create innovation. Innovation always happens at the edges of a proven method. Staying at the top of the category takes a lot more work than mimicking ideas that have worked for others.

 

Scene:
End of season at the largest Renaissance Festival in the US … 20 of us are in a room, going over the past year’s successes and failures. We represent a variety of vendors and management, but we are in agreement that we are tasked with keeping this show on the cutting edge of the industry. When the meeting breaks, we stand around rattling off to each other the list of events we will be attending for research purposes. No one lists a Renaissance Festival. Some of us vend at other festivals, and are trusted to bring back any ideas that work.

The list we share and the events we invite each other to reads like an ADHD travel wish list: New Media Expo, Interactive Week of South by Southwest, The National Restaurant Association ShowThe Fancy Food Show, Walt Disney World, Burning Man, Schlitterbahn, and Bonnaroo. Personally I’m watching how the BBC is using an app to keep fans of the woefully short-seasoned show Sherlock engaged with the characters between seasons. This has some specific parallels to our marketing situations.

Of course all of this is in addition to the research we all do to stay at the top of our own smaller games (read: individual businesses or jobs), which we are playing on the giant gameboard that is the festival as a whole.

 

Where do you look for business inspiration? If you are a category creator, what are the categories that you combined in order to create it? Does clarifying those categories help you see a new place to look for ideas? Let us know in the comments, we want to hear from you.

Ok, let’s see, …..where were we? ….poker…matchsticks…20 pounds of quarters….profit/patron, cost/patron and patron/vendor ratios…big pies…..and little pieces. Remember? If not, you can refresh your memory by reading ‘playing by the numbers, part 1’

It’s a funny thing about numbers. When you ask someone the time of day, a baseball score, or the age of their children, the answers are straight forward….no qualifiers, no agenda, and no spin. “Two forty five”, Eight to Five, Cubs”, and “Little Jimmy is seven”. However, ask the same person “How much money did you make this week?” and a new dynamic kicks in and your question will be answered with a shocked look, another question “What?” or a declarative statement “That’s none of your @$##$ business!” My own answer to this question has always been “Not enough”, but I digress….

photo by AoLun1680 on Flickr

People and business concerns are guarded with their numbers not because of the numbers themselves. There are two basic reasons that we guard our actual numbers. The first is fear. If we are ‘successful’ we don’t want others to know of the level of our success for fear of inducing competition. If our day or year has been less than stellar we don’t want others to know for fear of being judged as incompetent or ‘unsuccessful’.
The second reason is…..it’s none of your @$##$ business! And yet, in all my years as an entertainer, craftsperson, and crafts coordinator, I have participated in the daily dance of trying to find out how others were doing numerically as they tried to find out the same from me.

Because we are all aware of the sanctity of our numbers we couch our inquiries into others’ numbers in non-specifics. Instead of “how much did you make?” we ask “How was your day?” The answers (both gotten and given) can range from “Grim” to “Great!” but usually are given in relative terms as well “Half of what we did yesterday” or “Not as well as we should have for the number of people”. Which is fine because, truth be known, it isn’t the actual number that is important, it is the relationship of that number to past numbers.

Was today up or down relative to last week? Was this year up or down from last year? Without these numbers I couldn’t effectively do my job as a crafts coordinator. How can a festival know how many potters is too many potters? You can’t ask the potters. As far as they’re concerned there are already too many potters unless, of course, they are the only potter, in which case the festival has the perfect number of potters.

Without these relative numbers, I, as a craftsperson, would have nothing outside of my own previous numbers by which to judge my current performance. Do I need to change my display? Develop a new product line? Change my prices? Have they juried in too many shops in my medium? It’s all guess work without having an idea if my fiscal variance is at odds with what others at the show are experiencing. Therefore on any given day you will hear amongst crafters, entertainers and management the veiled repartee of fiscal exploration “How was your day?” in an attempt to figure out if their own day was on track.

The fact that no numbers are discussed is, in most cases fine. It really isn’t any of my business how many turkey legs a festival sells. If they are kind enough to give me a relational statement great, if not no harm done, because, again, it’s none of my @#$# business. This holds true with all of the numbers a festival has save one….the actual gate count.

It is my business to know the accurate gate count of a festival if I’m going to invest in a booth on their grounds. It is also my business as a vendor of crafts or food to know how many people came through the gate on any given day, week, or year. A vendor cannot run their business efficiently without actual gate numbers. The more accurate the numbers supplied, the better they can carry on business, the more successful they will be, and the more they will invest in their booth and their business at that festival.

The need for past gate counts is especially true for food vendors and live flower businesses, who deal in perishable products. With past gate counts, a weather forecast, and current gate counts for preceding weeks, it becomes easier to place your order for the upcoming weekend, with less of a chance for having to throw part of your profits in the garbage on Sunday night. Imagine, if you are a potter, that at the end of the weekend you had to throw away all the pots that you didn’t sell……welcome to the world of food.

However, even though a craftsperson doesn’t have to throw away product, without an idea of the gate, there is no reference point to determine how well they are doing with price points, display, and the overall demand curve for their product, nor the necessary data for an accurate supply curve for that festival. In addition, not only do vendors pay a fee (or in some cases several fees) to be at a show, but they also invest a large chunk of their capital in the show once they’ve decided to do it. To ask a vendor to do this without supplying them with data that would improve their business (and therefore increase their investment) is contrary not only to their best interest, but also to the festivals best interest.

So, assuming that festivals want the best for their vendors so they will further invest and expand, how can you as a current vendor or potential investor get these numbers? The first step would be to ask them. But be forewarned that there is a good chance that they won’t give them to you, or, worse, will give you the attendance numbers. “But why would they do that? And what’s the difference between the gate and the attendance?” That will have to wait until next time, even though that’s what I said last time.

Let me know, via a comment below, your thoughts or own experiences with gathering or sharing your numbers…..or anything else that might generate more comments! (Yes….I’m fishing for more comments.)

Next time—How to guesstimate what the actual gate count is so you can find the patron/vendor ratio….

really…no kidding…

I meant to do it this time, but it was too wordy.…

This week we just cannot seem to talk about anything other than This Post over at The Year of Living Fabulously …

How to Talk to Artists at Art Festivals- The Do’s and Don’ts (Warning: You’ve probably been guilty of at least one of the don’ts…)

Those who commented there are obviously a blend of pros and customers, which means that the comment reading is almost as good as the post itself … which is epic.

Enjoy!

The Velvet Cage

John Davis —  June 27, 2013 — 2 Comments

Editor’s note: This week we have a post by our friend John Davis. He’s one of many friends who have utilized their festival experience to build other exciting careers. His motivational speeches are highly sought after in the corporate world, and we are very happy to have him as part of the Festival Prose team.

Often times in life we find ourselves wanting more. Recently I was talking to several festival friends about where they are in their lives and each one, while considered quite successful in their industry, was in the place of wanting more. Every so often we each take stock of where we are in life and dream of where we would like to be. Many times we find ourselves getting by, but not really living.

 

Cages come in all sizes and shapes.

Performers at Renaissance festivals often fall into this trap. They want more. Often that “more” involves financial security, health care, and a home to live in. The main problems arise when they trap themselves in what I call “The Velvet Cage.” If someone finds a place to make a living they can fall into the trap of fear. They become very comfortable in the fact that they can make money performing at the festivals and put themselves in the mindset of “this is what I do.” “Velvet cage” is not meant to be a remark about Renaissance Festival costuming, but more a comment on comfort and perceived luxury within the confines of a small space. These performers become very confident and/or comfortable in this situation but still feel trapped. It’s the risk of failing that keeps them trapped in their velvet cage.

 

I know man who became very successful performer. Over the years, his show was highly sought after by many festivals and he was able to create a product line that sold very well. The problem was he hated the show. He was a very talented Shakespearean actor who loved acting, but the show he created was living his life instead of he living it. When a bird is not allowed to fly, their wings become weak. The only way for the wings to become strong again is to fly. This performer needs to open the door and jump.

 

A dear friend is a very talented artist. Her work consistently takes my breath away. She should be famous and well known, but has fallen into trap of her own velvet cage. Several of her friends have been pushing her to open her door and jump, but her door has been locked. The lock that holds velvet cages closed is our own self-doubt. Self-doubt is just fear, and fear is a choice. To choose a new path is to release an old one. When you know a path we feel very comfortable there. When you step out on a new path, you have to learn the wildlife that lives there to safely make it to your desired end goal. This artist has stepped to the door and is unlocking it now. She will fly to greater heights after she jumps.

 

In my life I have always felt compelled to help people. It has been my driving force. My show became very popular and we used the show to do a lot of good for a lot of people with our charity and USO work. I wanted more. I wanted to share with people how to reach their goals and coach them through that process and I wanted financial security, healthcare, and a nice home while I did it. My “velvet cage” was my show and Renaissance festivals. It wasn’t until I was willing to open my own door and jump that I saw real change begin to happen.

 

I now travel all over the world showing people how to set and reach their potential. I feel fulfilled every time I step off the stage after delivering another keynote. I keep in flight towards my goals, my wings getting ever stronger. I know I will reach my destination. When I do, I will open the door of that cage and jump towards another. Life is motion and new experiences. Trapping yourself in a cage will slowly sap your strength and lead to a comfortably unhappy life. Open that door and JUMP!!

Looking at the schedule of amazing festivals happening this week, we thought we’d return to this RhonniRocks about the Clearwater Festival Food Court in 2010 …

The weather for The Great Hudson River Revival, also known as Clearwater Festival was perfect, if a little hot for folks who live all year in this area. We’d staffed our shop with Texans, all of whom were thankful to be anywhere where evening temperatures might get below 85. Heck, here in NY, it got below 70 every evening … what could be wrong with that?

Our street show gig is basically a fresh dessert shop. We dip Fresh Strawberries, Frozen Bananas, and Frozen Cheesecake in molten Ghirardelli chocolate right in front of the customer. We also make a 100% Fruit Sorbet out of ripe bananas and mixed berries. It seems that the dessert button gets pushed later in the day. We won’t have a noon rush, but about 2pm it can really start hopping. If the weather is hot, it’s a banana show; if it’s cold they seem to want the richness of the frozen cheesecake. The strawberries are … well … there are just so many things right about strawberries dipped in good chocolate … they are a steady item.

The Clearwater Festival has one of the best food line-ups of any show we do. The “Real Falafel” shop is there, roasting his eggplant on Friday for his handmade Babaghanoush, and grinding chickpeas for his Falafel and Hummus.

Vegetarian Oasis serves one of the most beautiful Jamaican Curries I’ve ever enjoyed. It was sweet potato, butternut squash, kale, and cabbage in a coconut milk curry, served over brown rice. Exquisite. There were a couple of stir-fry shops, and a shop serving standard hamburgers and hot dogs for the non-adventurous diners.

Breezy Hill Orchard had a shop there too. Festivals aren’t normally Elizabeth Ryan’s venue, but she believes in the purpose of the Clearwater Festival, and she can translate her Farmer’s Market experience into a festival booth fairly easily. She had her beautiful giant Ginger Snap Cookies, Chocolate Chip (of course), several pies, and Vegan Carrot Cake Cookies as big as my face. Her savory menu was a variety of tamales both meat and veggie. All of this could be washed down with her trademark cider.

For dinner Saturday we traded with Traveler’s Kitchen, aka The Potatoheads. They do fresh potato pancakes, as well as designer quesadillas, and a beautiful Tempeh Reuben on marbled rye bread.

This show is a great example of what festival food can be when everyone involved thinks of the audience as connoisseurs of food as well as entertainment. The food vendor coordinator does a great job of keeping the duplication of items to a minimum, while encouraging vendors to be creative with their offerings. The clientele at the festival has come to expect healthier, gourmet options, and happily spends money on food, knowing they’re getting excellent products. I’m not trying to imply that there were not lines for french fries, but those lines were not any longer than the lines for handmade healthier foods.

My recollections of this show involved me having a lot of extra time. The past two years we’ve experienced terrible weather on that weekend, so I really expected to get more pictures this year. However, the crowds this year were epic, so I was busy doing the chocolate thing. I’m really not complaining so much as explaining … a girl’s gotta pay the mortgage somehow.

Worth a Thousand Words

Rhonni —  May 30, 2013 — 6 Comments

We had some difficulty finding imagery that would communicate the unique mix of festival and business that is the purpose and personality of this site. Just as the experts in the field found no sites asking for articles on their expertise, there were no stock images available that blended the world of performers, vendors, travel, and business.

So we called our friends at Brent Walker Creative, and connected them with our very talented friends from Circus Stella for the first round of images:

The bid.

You’ve seen some of these, we use them as newsletter headers, and on our Facebook page. What you don’t know is that even though they were truly juggling office items, it was next to impossible to find a photo where the tape dispenser and stapler did not look as though they’d been Photoshopped into the image.

 

Many of the static trapeze images had the same problem. I think the incongruity of the combinations (which was absolutely our intention), was part of the problem when trying to choose which images looked the most real.

 

This week we’ve scheduled another shoot. Planned shots include contract negotiations inside a brass and bronze sculpture studio, sales space design inside a shop, while holding blueprints, and a business meeting while standing in/on a mud pit stage. We still haven’t managed the business desk inside a vintage carnival tent, but we’ll try to photograph one inside a craft shop tomorrow.

 

Just yesterday we attempted to show work and travel combined like this:

Blueprints, calculator, reports, maps, and desks built out of luggage.

 

But we all know that it can easily look a lot more like this:

Closing one show, driving to open another.

What images can you imagine that communicate the weird world of business inside outdoor festivals? How many of us make our vehicle selections based upon how many Rubbermaid tubs fit in cargo, and how well tent poles can strap to the roof? Let us know your ideas for future photo shoots in the comment section.

Summer Job Lady

Rhonni —  May 23, 2013 — 6 Comments

This post originally appeared on my personal blog, but just this week I was having a conversation with a Crafter about hiring good help, and the choice to become a mentor. Many many people have their first job experience at an outdoor festival or theme park. It is something we need to remember as the people doing the hiring.

I’ve been the “Summer Job Lady” for 23 summers now. Before we had our own businesses there, I managed all of the personnel and payroll for the man that owned 75% of the food program at the New York Renaissance Faire. With an attrition rate of 10%, and 85 positions to fill, some summers I’d hire 135 kids during the 8 week run of the festival.
These days, for our own operation, we need about 25 people. We have a more generous pay scale, and the fact that The Hubby and I work in the kitchens with our employees, rather than just counting the money in an office combine to give us a lower rate of attrition. We now hire the younger siblings and even the children of some of my former summer hires. We have a solid and reliable crew in New York, and I’m looking forward to establishing the same type of team in the shows where I have less tenure.

My Summer Job Application

Still, I’ve learned a few things over the years about summer jobs.
1. 8 weeks is a “lot” of someone’s summer to give up. I talk about it being 17 days when asking them for a commitment. We’re open on weekends only, for high-volume sales. There is no room for extra bodies, and consequently no real way to hire extra people … (except …)
2. There are people that simply cannot give up all of these weekends. I take their info, and enlist them as backup. If they are former employees who cannot make the full commitment, I go ahead and hire them for the busiest weekend, or a holiday weekend … “someone” is going to flake, and you’ll still be ready for your biggest day, as well as maintaining a relationship with that employee as she’s moving off to college or whatever.
3. This is often someone’s FIRST JOB. Any incorrect assumptions they make are the manager’s fault for improper training. For example: We are now hiring a generation of people who have never been away from their cell phones. Getting peeved when you find the 16 year old texting between customers is absurd. It’s the management’s fault for not explaining that there is no phone use while on the clock. Reprogramming a young person to ignore a ring or buzz of his phone is harder than you might think. Instead, provide a secure lock-up near the time clock. Let employees know they can check their phones for messages when off the clock; otherwise the number of bathroom breaks required appears to be related to their text and voicemail frequency.
4. When hiring people under 16 (Yes, it’s legal for some positions.), It’s their parents that have to acknowledge the commitment to punctuality and attendance required of the job. I *have* made arrangements with parents of school-age kids that if the student’s grades dropped, he or she would lose their permission to work. I’ve always been fine with this, and it allows me to establish a partnership with the parent that has always worked in my favor over consecutive summers.
5. This is simply a personal theory, but I have hired in Texas, Colorado, New York, Maryland, and Georgia. In my opinion, the likelihood of an employee being a no-call, no-show is directly related to the rate of unemployment in their parent’s experience. Areas that have known double-digit unemployment any time in the last 30 years seem to instill in the younger generation an awareness that jobs require a level of responsibility that at least requires a well-crafted excuse and a phone call. This level of consideration is not as common in states where the unemployment rate stayed low.
6. Ask questions that will help you decipher a personality and match a potential employee with the proper manager. On my application, I ask the following:
a) What was the last book you read?
This one often tells me more about the local school’s curriculum than it does the interviewee, but often we have these books in common, and it eases some of the tension of what might be his or her first job interview.
b) What is your MySpace or FaceBook URL?
I probably don’t need to explain why this is of value. You can really learn a lot about someone with this information.
c) What was the last music you bought for yourself?
In a time when file-swapping is the norm, knowing what music she assigns value, tells me a great deal, and again, gives me a conversation point in the interview process.
d) What Team Sports / Athletics experience do you have?
This is key. You see, The Hubby communicates like a basketball coach … mid-mistake corrections, short sentences, an expectation of follow-through on whatever “play” he’s just called for. It can be disastrous for me to place someone with no team sports experience in his shop, especially if they have any self-confidence issues, because they have no point of reference for his management style and tend to go directly to “He doesn’t like me.”.
e) What Music or Theatre experience do you have?
We’re vending in an entertainment venue. If I’m staffing for a Front-of-House position, I’m asking them to wear silly clothes and fake an accent. Theatre geeks live for this … it makes job placement very easy.
f) Do you believe that life is a set of circumstances one makes the best of, or that life is a result of choices one has made? (Please circle your selection.)
a) Circumstances b) Choices

This is my favorite question. I have had several applicants draw in an option c) “Combination of Both”. They gets props for creativity with that one. While I would officially say that there is not a right or wrong answer to this question, we all know that’s not entirely true. Answers to this question have never kept me from hiring a person, and folks 17 and under will have a tendency towards selection ‘A’ because their parents are making the choices. I’ve watched with interest as people’s answers change over several years of summer returns. However, as a manager I need to know that it’s risky to place a selection ‘A’ person in a position with a high level of responsibility. This is  the person who could have a flat tire on the way to work, and not recognize that his choice of buying cigarettes instead of new tires affected his day, and then his lack of a job. If I’ve invested a lot of training in a choice ‘A’ person, I may just have to do it all over again with another hire before the summer season is over. However, if he truly makes the best of his circumstance, he still comes up with a ride to work … hence my not holding to a right or wrong answer for that question.

The most important thing I’ve learned in the 20 years of being the Summer Job Lady is that hiring kids for their first jobs is an honor. We have the opportunity to be mentors and a role models for an upcoming generation. Recognizing this privilege and living up to its responsibilities help create the future we are all hoping to see.

What are some of your experiences in hiring or in being hired at events? What do you think could have been done better? Please let us know in the comment section.

Compostables

Rhonni —  May 15, 2013 — 2 Comments

I’ve been in conversations recently about zero-waste goals for outdoor events. It’s not as difficult as it sounds, and there are multiple benefits … but there is a learning curve. This article first appeared in my personal blog. I’m bringing it out here, as it will have a greater probabilility of reaching those who need it.

The Hubby and I do two music festivals in NY, mostly selling Chocolate Dipped Strawberries, Frozen Bananas, and Cheesecake. The festivals are Clearwater’s Great Hudson River Revival and the Fingerlakes Grassroots Festival of Music and Dance. Both have well-organized composting programs. As a vendor,  I’m required to distribute only compostable disposables. This means that everything I give away has to be able to break down in a compost pile. Plates are paper, paper pulp, or bamboo. Cups are sometimes made of paper. Sometimes they are made of corn or sugar cane. The latter two options still look like clear poly cups. There are a few differences in handling. The cups are designed to start breaking down at compost temperatures, so the corn cups start mis-shaping at about 100 degrees. This can be a problem. One errant sunbeam on a hot day, and an entire sleeve of cups has become a useless lump. Costs are much higher than foam, but I believe that if one took into account the costs of an event’s garbage fees, the costs might align more closely. It’s hard to say, because those costs are dealt with by different groups of people. Festival Management pays for disposal costs, and Festival Vendors pay for their disposables.

Grassroots Festival provides these signs for all of the food vendors.

These composting programs look like this: a volunteer provides my food shop with a 5-gallon bucket, half-full of straw. All of my waste goes into this, unless it is utter trash, for example, a plastic sleeve from a stack of paper plates. Hourly, a volunteer comes around with a wheelbarrow, dumps my 5 gallon bucket into said vessel, and provides me with another bucket half full of straw. On my end, as a vendor, I am charged with assuring my customers that their disposables are in fact compostable, and should go into the designated containers at the refuse stations. The festival management has accepted a lot of the educational responsibility as well. They’ve staffed refuse stations with educators, who explain the three categories at each station: Compost / Recycling / Utter Trash. The compost from these stations, as well as from the vendors, goes into large roll-off dumpsters, which will be sent or sold to a local municipality that has an industrial composting program. Compost educators maintain an education center, which also functions as the headquarters for all of the volunteers involved in the composting process at the festivals. It always seems to me that much of what they’re doing is teaching people that there’s no such place as “away” when it comes to garbage. Amazingly, children seem to “get it” faster than adults. Maybe it’s because they are not having to relearn it after years of apathy in regards to our waste-full ways.

Awhile back, I was in Anaheim for the Healthy Baking Seminar and the Natural Products Expo West. During a breakout session entitled “Greening Your Bakery”, disposables were a subject of our discussion. Interestingly enough for an event being held in California, I was the only person in the group that had had any experience actually composting compostable servicewear. A representative of a California bread bakery asked the question: “Are we deluding ourselves about being greener when we pay so much more for compostables over foam, yet our customers are taking these products home and throwing them into their standard garbage cans?” I offered for consideration that there is value in beginning the conversation on compostables and landfills with our guests. Also, as the comparison had been made with styrofoam, I presented my paper cup of tea for study (Starbucks had provided tea and coffee for all of us at the seminar.) I said “Let’s talk about perceived value. I believe that the perceived value of whatever is in this 12oz cup is easily 50% greater than the same fluid in a 12oz foam cup. That is without the logo. A plain paper cup with a neutral sleeve would still have that much more perceived value.” Nods around the table, although some disagreement that I was underestimating at 50%. If combined with a Fair-Trade, Organic label or product, the value doubled.

Which brought us to education as a green strategy. A baker out of northern Arizona gets twice as much as any neighboring shops for her coffee, but she saw that her role in greening her community had to include becoming as much an educator as a baker. She uses organics whenever available, Fair Trade, Organic coffees, and all compostable servicewear. The servicewear has a separate trash receptacle in her retail space. It is composted within her community, by individuals rather than by any municipal organization.

In the end, both the Arizona baker and I told the Californian that he might consider by-passing his garbage service, and looking to local Master Gardener’s organizations as well as his county extension agents or nearby universities for someone doing composting on an industrial scale. It would be a lot of work, but the PR benefits were certainly something to consider, especially when he’d admitted to wanting to do a cleaner and greener job at his bakery.

In my experience, taking a holistic approach to greening your operation allows you to optimize benefits on all levels – ecological, community building, and bottom line/branding. Whether done as a comprehensive program, or initialized with baby-steps … it’s all forward movement.

While I believe it differs little from a shopping mall lease agreement, the agreement between Vendors and Renaissance Festival Management involves the Vendor building and maintaining a structure on the Festival’s property, then paying a show fee to vend from that building during the event. (Mall leases involve Lessors paying for their own “build-out”; then paying rent for that space.)

This makes for an interesting dynamic, where the vendors who “own” their buildings share the responsibility of park maintenance where their buildings are concerned. Part of their agreement with the Festival is that they will maintain the building according to park wishes. However, Vendors are expected to take initiative in building maintenance for the betterment of the park.

In the vendor mix are shops referred to as Temporaries, or Temp Booths. These vendors are commonly dissed by shop owners as folks who don’t make real investments in the parks. However, some businesses not only fit better conceptually in a tent, they add a theatrical element to the lanes that is necessary for the park theme. It is difficult to tell the difference between a tent-user who is in a tent because it works best for the theme, and a tent-user who doesn’t want to sink money into someone else’s real estate.

Landscaping by the carnival company at the Houston Livestock Show and Rodeo 2013

Part of the disquiet that building owners have toward tent users, is related to the shared responsibility of park maintenance. How can Festival Management share the park beautification responsibilities with tent users, so that building owners do not feel unfairly targeted when told to repaint or landscape their booths? We can look to State Fairs for guidance. They are making entertainment spaces out of parking lots and roads, managing to import enough large plants to create lavish break spaces that only last a few weeks. I strongly doubt that the carnival company chooses to buy all of those lush plants on their own. They buy the plants because they want to land the contract with the state fair next year.

There is another way to get value for the building owners. (Let’s call them co-investors.) Temporary booths are most often located as a 360*. In other words, they are not on a booth line, but out in the middle of a lane somewhere. These temporary booths can and should be used as bumpers. Think of a pinball game. Now think of permanent shops as the targets where points are earned. Placement of temporary booths should benefit the folks who are sharing the responsibilities of park maintenance. Park layouts with cul-de-sacs necessitate bumpers, but they have value in other situations as well.  

When a group of neighboring shops communicate that their income or traffic is diminished (or their numbers reflect it to management in the case of shows with a percentage-based fee), relocation of the pinball bumpers can be used to try and redirect traffic to that underserved area. (As an aside, for Vendor Coordinators who might have to deal with push-back from 360* vendors who could get moved around a lot … those Vendors could always choose to invest in the show and have a permanent location.)

Carrying the pinball metaphor further, if everyone is doing their job correctly, Guests (the pinballs) are so entertained that they are bounced from park element to park element without realizing that park design and entertainment are steering their path. Perhaps we can consider the entertainment schedule as the flippers.

What are other pinball machine metaphors we can claim? Give us your suggestions in the comments for this post. We’d love to carry this discussion further.