I’ve promised to share the tools and tidbits of a successful life at festivals. Al Craig has had some great advice for crafters when at festivals, but we haven’t delivered a lot of info for Makers that applies outside our world. My own art form is management (although I admit to being better-than-passable at building… Continue reading You need to know about Fresh Rag
Everywhere I’ve gone this month, the conversation seems to be about the intersection of Entertainment and Commerce in the Festival or Theme Park world. Permanent parks and themed environments are not entry-level venues, whether speaking of crafts, services, or food & beverage sales. Too often participants leap into an investment in a park or festival… Continue reading Things to think about before launch
In a clearly defined business category, it is easy to watch your competitors and see which of their ideas work, and which fail. You can watch the most successful team, and mimic their attempts within your own budgets of time and money. However, those of us that straddle more than one category have to keep… Continue reading Mimicry and Innovation in the Festival Industry
Our friend Julia has done it again. This is his second parody video, utilizing the many skills of the Scarborough Faire Rennie community. Julian! We want to see more of these! How can we help? Let us know what songs you think deserve his Renaissance Rework Magic in the comments.
Editor’s note: This is the first installment in Al’s series that uses metrics to determine the financial relationship between vendors and festivals.Following articles will end up with internal links here (Part 2). It’s high-season in the outdoor festival business, but we’ll get them to you eventually. I love to play poker. When I was a… Continue reading Playing by the Numbers, part 1, Patron/Vendor Ratio
This week we just cannot seem to talk about anything other than This Post over at The Year of Living Fabulously … How to Talk to Artists at Art Festivals- The Do’s and Don’ts (Warning: You’ve probably been guilty of at least one of the don’ts…) Those who commented there are obviously a blend of pros… Continue reading How to talk to Artists at Art Festivals
In part one of this conversation, I mentioned that because a festival is an experience, it is the responsibility of the participants at a festival to help create real growth. But what about those shows where the participants are doing everything they can, but the Festival Management drops the ball? It happens. Someone doesn’t order… Continue reading How to Grow a Festival, Part Two
What is it that makes festivals work? We like to throw the responsibility onto the Promotions and Marketing Departments, but a festival is an experience. Real growth in a festival is the responsibility of everyone involved. A couple of business truisms should be considered here: 1. It is easier to sell to existing customers. However… Continue reading How to Grow a Festival (part one)