Making the market

RhonniRocks —  January 4, 2013 — Leave a comment

As an outsider businessperson, I’ve learned that creating a business outside normal parameters requires the constant thought “there might be a good idea here”. Do not expect there to be a trade show tailored to your new genre, just because you are making a living at it. Go to every event that seems to have the slightest relation to your business. Go to any trade show that might have one booth of interest to you. There are vast opportunities in between the norms.

Mexican metal sculptures, made from oil barrels and car parts. Canton, TX.

This weekend we are visiting the First Monday Trade Days in Canton, Texas. We have friends that vend there, and while December is a slow month, the venue can easily get over 100,000 people per day in busy months. The event is loosely themed toward Texas antiques and reproductions, but Commerce actually drives the market. The place is a mix of folks who have the best price, and wholesale to the other vendors who have fancier presentations. It’s rather a microcosm of the antique and fine junk industry. The large numbers of visitors, both shop owners and homeowners, allow a quick reality check as to whether or not an idea will sell.

However, there are work-arounds. Let’s say you locate a great source for antique doors; a great enough source that allows you to wholesale them. The masses of people coming to the event already have a basic shopping list in their minds, and there may not be room in the truck for the new find you’ve brought to the market.

 

 

Smart vendors are networkers. The door source goes to his friend who builds reproduction furniture and gives him a deal on doors. Antique doors start showing up as headboards, hall trees and sofa tables. Interior Designers and Pinterest users carry the idea further, and now there is a solid business wholesaling antique doors. That smart door wholesaler might also sell reproduction cast iron coat hooks and hand forged nails for the reproduction furniture builders.

 

 

 

The Husband and I are not in the furniture, interior design, or antique business. However we do like to talk shop with other vendors who, like us, function best with a series of deadlines and concrete up / downtimes. We might find a new scheduling tool that makes the lifestyle easier. We may find a new food idea to steal from one of the many food vendors that are scattered amongst the 7000 vendors in town for the weekend. Or, we may just buy some antique doors for a project at our house.

 

Addendum: no antique doors on this trip, but I *did* get this awesome @ symbol.

The mug is for scale …

RhonniRocks

RhonniRocks

Rhonni is a blissciplined serial entrepreneur, who has crafted a life in which she is surrounded by people who do what they love. She curates http://festivalprose.com and blogs about her wacky and wonderful world at www.RhonniRocks.com.

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