One of the first “Industry Truths” I was taught about Renaissance Festivals was this: There are 3 types of people who travel and work Renaissance Festivals. People who have a business that works at Renaissance Festivals. (This includes artists who lean toward costume elements, or pewter figurines, or astrolabes; and service providers who have created… Continue reading Know what race you are running, and who your competitors are.
Every industry has rules. The trick is in knowing how to get what you want while meeting the rules. Venues with a historical theme have tons of several restrictions that help create the environment that fools the public into the fantasy that they are visiting a 16th century village. I won’t get into the finer… Continue reading Choosing the Right Paint Color
This past fall, at my biggest show, I made a menu mistake. We were able to salvage it and turn it into a giant win, but not before customer feedback stirred us to action.
Planting the seeds for future roundtables about the Pinball Metaphor for park design and guest movement management …
There is some discussion in the industry about whether or not it is beneficial to have building inspectors involved when trying to mimic a 400 year old village. We are designing retail spaces that look like they belong in an English village in the 1600s. Levels and plumb-lines can make a structure look a bit “too crisp”.